With major investments in the Kokkola region in the near future, the need for labour in the region will continue to grow. Business growth and changes in the economic structure will require a skilled workforce for specialist, production and social work positions.
The KokkolaWorks campaign concept is a natural combination of good work and good life in Kokkola. In addition to job vacancies, the campaign will also provide information on the wider Kokkola region: housing options, leisure activities, cultural and sports facilities.
The campaign includes a KokkolaWorks campaign page, TV and radio advertising, print and digital advertising, a common trade fair logo and an extensive and multi-channel social media marketing package.
